Semester 2 Blog 3 Learning Outcome 3

The soul purpose of any kind of mass media or advertisement is to persuade and inform.  Each type of media can be done differently. One very forceful claim that has been adopted from learning about mass media is that one type of advertisement is usually directed towards one type of specific audience, and the images have a stronger impact than the text.  The main focus of the author or publisher when making an advertisement is their audience.  These people are the only people that will generally be interested in what they have to offer, therefore they usually only focus on appealing to them.  Also, almost all advertisements are bias towards any other product out there that is even remotely similar to theirs.  This makes the audience believe that their product is the best, whether they’re tried it and compared it, or not.  Women often view advertisements and feel as though they will look like the model in the picture if they use that product.  What really goes on behind the scenes of making that specific advertisement, are all the touch-ups and Photoshop that real women do not see.  Text in many advertisements for women are to make them feel like if they do not buy the product then they will not look or feel beautiful.  All advertisements are based on who the audience is and the majority of the time, they make their audience feel as though their product is definitely better than any other product.  In conclusion, many advertisements are more focused on the text and the image of their product, instead of the product itself.